Most of the mobile applications are never used more than once. Creating amazing user experience and great functionalities to meet with the user's expectations is very essential. The traditional method of the number of app downloads does not guarantee the success of your app. Hence it is necessary to have an idea about some additional mobile app metrics. These help you to monitor the success of your Apps.
1. Mobile downloads: As we discussed above, this is the traditional way to measure app success. We all know ultimately the number of downloads is matter to us. However, only a good number of downloads are not important but it should be accomplished in a limited period.
2.Retention rate: After some time of downloading and using the app, users tend to use the app and then uninstall the app. So this is not a good sign for developers. In this scenario, the retention rate helps us a lot. Retention is the percentage of users who return to your app after their first visit. It also helps you to provide you information about the most engaged and valuable users.
Retention Rate = ((CE?—?CN) / CS)) X 100
Where:
CE = number of customers at the end of a period
CN = number of new customers acquired during a given period
CS = number of customers at the beginning of a period
3. App Ratings and Review Analytics: This measure is also visible to all your users. Maybe this could not be a more accurate way to measure application success. But this measure is directly engaged with customers. Most people will download your application only after viewing the feedback and ratings from customers. As a company, you should always track this metric to ensure the overall satisfaction of your user .
4. User time In App: As per its name, how much time user spend their time in your application. This impacts to the engagement of the user with your application. As a developer you wish people to spend as much time in your app as possible.
5. Session Interval: The time duration between the first session and the next session of the user into an app is termed as session length. Do people interact with your app every day/week/month, or less frequently?. You can come to know the future expectation of the customer. Moreover, the organization realized my engagement pattern with the application. So we can target particular users on time with some goals.
6. App crashes: Unfortunately, because lots of devices’ operating systems are slightly different and play by their own rules, apps sometimes crash. So developers can know about their app performance in a different environment and they can improve it by the time.
7. App Performance Analytics: This metric is very important as it will impact directly the other metrics. If your app performance is good, you can enhance marketing strategies. It is the backbone of your application success. App performance must be checked on a regular interval of time. Moreover, app performance includes certain factors such as App Latency, End-to-End Application Latency, App crash log, Network errors, etc.
8. In-app feedback: Sometimes app ratings and reviews may be frustrating to users. Thus, an in-app feedback option is becoming more and more popular among companies with a mobile app presence. Users can report about faulty functions from the app itself and it should be in an easy way. This is known as In-app feedbacks. For a better solution, it should include a user directory.