Gone are the days of relying on the door to door marketing, making face to face pitches to customers. Relying on television, print ads, and commercials are not sufficient to gain your audience’s concentration. It’s the age of social media. If you want to succeed in there are plenty of social media tools that can help you. As the number of social media users is only going up, if you are not using one or more of these platforms to grow your business, then you are missing out on a very good opportunity.

Facebook, Twitter, Instagram, YouTube, these are all household articles today and users are actively using and examining these platforms.

These free platforms provide you with the opportunity to share about your brands and convert users and visitors into customers. However, you are not the only brand trying to onboard new consumers and grow your business. All social media channels are brimming with competition for more customers and you need to step up your campaigns to satisfy this goal. Furthermore, this year, influencer marketing and user-generated content will be enormous in the social media industry. The social media landscape is very dynamic. Current trends and updates in features and tools are introduced on platforms now and then. But thankfully, there is also no deficiency of social media tools that will help you stay on top of your competition. So, it is to gain this extra edge against your opponents that you should use social media tools to boost your business.

Here’s a list of social media tools that will improve you to keep your social media competition influential. This list will also give you an answer to:

• What are the most beneficial social networks managing app?

• Which are some great tools used by social media marketing companies to measure social influence?

• Which is a great social listening tool?

• Which tool to use to enhance your influencer marketing efforts?

• What are some essential tools for marketing?

1. Unbox Social

To grow on any platform or industry, you need to investigate your performance. The same goes for social media. While there are local analytical tools available for some apps, not all of them offer an in-depth analysis. And as a social media manager, what could be better than analyzing your performance across platforms using a single tool? Unbox Social is a social media analytics tool that gives you an in-depth analysis of your handles on Facebook, YouTube, and Instagram. Using this tool is pretty easy and you can track various metrics to measure your performance. Apart from that, the metrics are also bifurcated based on audience, stories, and posts. This makes your analysis process easier and quicker. You can also generate social media reports for your social media activity through this tool across the above-mentioned platforms. You can customize social media reports by the period for which you want it as well as by the format.

You can generate reports in the pdf, ppt, or Xls formats. 2020 will see a lot of focus on Instagram stories as a form of content. The social media reports by Unbox Social offer insights about your stories as well. From the engagement rate and views and likes per story to average engagement and impressions on all stories, Unbox Social has it all covered for you. And the best part is, you can also schedule reports to be sent directly to your inbox.

Another feature that is a big hit, is the news feed. The home page of Unbox displays a news feed that is curated just for you, by you. Why is this so cool? Because it keeps you updated about what’s happening in your industry and you don’t miss out on anything.

2. BuzzSumo

BuzzSumo is a tool to measure social reach. This tool comes with several features such as brand monitoring, content insights, and competitor research.

BuzzSumo’s feature of powerful content insights lets you identify the content that your audience relates to and optimizes your content marketing strategy to drive engagement. Through their reports and insights, you can gain valuable information to enhance your campaigns.

It covers topics content overview, analysis of your content across various social media platforms, snapshots of most shared domains by a social network. It also allows you to analyze the content length, headlines, and publishing dates. Competitor research is also made easier with the help of this tool. You know where you stand when you have intelligence on your competitor (s). This comes in the form of ‘most shared content of competitor’, ‘content amplifiers’ details’, ‘competitor content performance reports’, and ‘competitor comparison reports’.

3. Buffer Reply

Buffer is a social media tool to drive a campaign involving different social media platforms. One of the tools that Buffer offers for driving traction is Buffer Reply. It comes with features that make it convenient for you to manage conversations across social media inboxes through one platform. With customer service management going mainstream on social media, this tool offers just the features to help you do that.

You can engage in meaningful interactions with your audience through this platform. With Buffer Reply you can get full overviews of conversations with customers. Apart from that, Buffer offers a tool called Analyze. It helps you track your performance through meaningful stats and facts on your social media marketing and get insights on which content performs best.

4. Hootsuite

Hootsuite is a multifaceted social media tool to drive a campaign and promote business. Also, we can count it as one of the most popular social media marketing tools. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube, and Pinterest.

It offers an automated scheduling tool to maintain your social media presence. You can create an inventory of all the content that you want to post along with creatives. Set it up according to the content calendar that the tool offers and schedule the times and dates when you want to post these. This tool, in this sense, works well as a time saver.

It also offers a team management feature, Hootsuite makes teamwork a smooth process for you. It also comes with features that protect your brand from social media risks.

5. Bubochat

Ever since the DM or direct message feature was introduced on Instagram, people are actively using it to interact with others. This includes businesses whose products they want to use.

Sometimes the number of messages that you receive in your Instagram DM can be too overwhelming. Moreover, different people come from different places and different time zones. Maintaining your Instagram DM can become difficult. At the same time, you want to build a relationship of trust with your target audience.

Responding to every message that you receive from your audience is an important part of building your relationship with them. The Bubochat Instagram DM Chatbot does all the work of responding automatically to all the messages you get on the platform. With this tool, your Customer Management System is covered on Instagram.

6. Mention

With Mention, you can monitor all conversations about your brand on social media as well as on any blogs, websites, forums, etc. As a part of the constantly evolving process of brand building, you need to be well aware of when, where, and in what way are people talking about your brand.

Mention offers tools with which you can get alerts whenever there is a mention about your brand. This tool allows you to track your reputation across different social media networks. Tracking and understanding your audience’s sentiment towards your brand is important. You can follow all the conversations and mentions about your brand across social media and the web. You can then form a direction for your social media strategy.

7. Videoshop for creating IGTV videos

Video content is the most sought after content today and is referred to as the ‘Future of Content Marketing’ now and then. Recently, the long-form vertical video feature made its debut on social media on Instagram. IGTV has made way for a new content type on the platform.

You can create innovative, engaging videos with IGTV. You can use Videoshop for easy, streamlined video editing on your smartphones. Cut out unwanted moments and parts, add subtitles, or integrate music into the app. With this tool, you can do all of these things. Add this tool to make perfect IGTV videos that will help you increase your engagement.

Not just for IGTV videos, you can use Videoshop to create content for other video type content as well.

8. Canva

Do we even need to reiterate how important visual content is for your business? Visual content is a more preferred type of content than textual content. To pick up your visual content marketing strategy, Canva can be very helpful.

Canva comes with templates designed for different social media platforms ranging from Facebook to Instagram to YouTube thumbnails to Email invitations and even twitter headers. On Canva, you can also go for infographics to make your content even more insightful and interesting, with elements of bar graphs, numbers, text, pictures, vectors, etc.

It also comes with photo editing features and offers an exhaustive list of free badges and icons. You can add textures, frames, and do so much more to create excellent visual content. From Social Media Ads to neat, eye-catching templates for your Instagram story, this tool is the best option for creating great photo content.

9. Planable

Planable simplifies your feedback process by having team members and clients discuss posts right where they are created. It eliminates those endless email threads and never lose track of important feedback. As a social media agency, it gets from planning to campaign sign-off faster and with no misunderstandings.

Now you can schedule your posts to social media knowing that the client has seen it and is happy with your work. So both of the parties will be assured for the process.