What is Global Marketing : Global marketing is defined as the process of adjusting the marketing strategies of your company to adapt to the conditions of other countries. Of course, global marketing is more than selling your product or service globally. It is the full process of planning, creating, positioning, and promoting your products in a global market.

Top international employers are looking for first-class business and technical skills. But they are also looking for soft skills and a can-do attitude that will see you develop and grow beyond the role, perform well in different scenarios, and deliver impact across departments, functions, or geographies.

Executives who have had international exposure from an early stage tend to have an advantage over their peers when it comes to developing a global mindset, but that is not to say that others cannot develop one. Aside from strong technical skills, we have identified certain essential characteristics that any marketer must possess if they hope to make a success of an international assignment. The following list of skills is required to make a place in the global market.

Have you got what it takes to go global?

• Cross-cultural communication skills :Whether it’s your oral, written or presentation skills, your ability to convey your ideas to people of different functions or cultures is key to mobilising and aligning others. And that includes your boss. Increasingly, senior management is looking for top talent to challenge the status quo. Be prepared to consult with your boss and use your capacity to influence and negotiate others. The “Yes Men” and “Yes Women” days are well and truly over.

• Excellent networking abilities: If you want to work in international business, developing a strong network of connections outside of your home country is essential. Successful networking can open the door to unexpected business opportunities overseas, and some reports claim that up to 80% of jobs are now landed through networking.

While online platforms like LinkedIn make it easier to find and maintain professional connections abroad, excellent in-person networking ability is still among the key skills for success in international business. Mastering your “elevator pitch” and attending industry networking events is one useful way to meet like-minded professionals and grow your connections. Of course, like cross-cultural communication, networking skills also require diplomacy, tact, and a listening ear—remember that you’re building a relationship rather than simply selling your skills.

• Collaboration: If people like working with you and find you likable, you get things done better. Collaboration opens you up to understanding a diversity of dynamics and psychologies, meaning that you not only relate better to other people but you inevitably broaden your own perspective - as well as your capacity to adopt new approaches to solving problems.

• Creativity: The ability to produce original and unusual ideas, or to make something new or imaginative. In other words, simply think outside of four walls. Companies need to be run in ways that encourage creativity. In today’s constantly changing environment, being able to unshackle yourself from established solutions or practices means that you are better positioned to respond swiftly and decisively in your decision-making.

• Emotional intelligence: Emotionally intelligent people know what to do when? They do not drag into emotions of someone, however, it does not mean that they do not understand someone's emotions. They are self-aware and in control of their emotions, meaning they are better able to react calmly in critical or stressful business situations and adapt flexibly to change. They are also able to work together effectively, collaborating, and communicating well thanks to above-average interpersonal skills and a strong sense of empathy.

• Humility: Understanding and kindness towards other people. People will think about it what is the need of humanity in international bussiness? You should have real huminity to learn the market. Like what goes around.

• Agility: Marketers are having to deal with much shorter cycles, so they have to be more flexible and learn on the fly. You need people who can step back and understand things in the abstract and yet get into the detail when it comes to local implementation.

• Sensitivity: There are a lot of ways to do business. You need to have the sensitivity, the willingness and the fascination to get under the skin of the local culture and to scan the differences and similarities.

• Intellectual curiosity: The true marketer is constantly wired in to what’s happening — from technology and pop culture to shifts in shopper behaviour. The people who are naturally interested in and opinionated about the dynamics of the changing world around them are normally the ones who will excel in a marketing career.

Why Global Market?

• Access to New Markets

• Higher quality of goods and services.

• Higher standard of living.

• The Spread of Technology and Innovation

• Access to New Cultures

• Lower Costs for Products