Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Organic traffic means a non-paid method to get traffic. SEO can attract search engines to rank your website to get more traffic so that you can do marketing for your products. You need to add some description and keywords along with with your website. Search engines like google will find your website by matching customer's needs and your meta description and meta keywords.

Google is looking for high-quality content for searcher’s queries. For this, they use effective algorithms. Your websites need to crack their algorithms so that your website can rank. Additionally, they determine How long searchers engaged with your site? This means, the user remains on your site or they bounce back to the search page? Apart from content, Loading speed of the site, Wether it is mobile-friendly or not? And many more hidden factors that have to be carried out in the searching process. Though here are some parameters on which website can rank up.

Relevancy: Google can find thousands (or even millions) of relevant pages for every search term so it is not simple to rank. For example, the keyword “Best klaptops” brings up 32,10,00,000 results in Google: All results are closely relevant to the keyword "Best laptops". As a user, you expect to get results that can solve your query. It is but obvious that you searched for a car thus, you expect webpages related to the car instead of Laptops.

Authority: How could google determine whether your content is authorized or not ? Using backlinks, it is google's way to do authorization. In general, the more links a page has, the higher it will rank:

Usefulness: Content is very necessary to be useful otherwise it won't rank. Google has disclosed that there is a huge difference in "high-quality content" and "Useful" content. Organized and understandable content will rank higher than others. For example, content related to statistics is written by person A is high-quality content but it is not organized and understandable to visitors. On the other hand Person, B has written content on the same topic which is understandable by others but having less quality content. In this scenario Person, B's website will rank higher.

Why SEO is important?

SEO is important because it keeps the search results fair. Your website will rank higher only if it has a good and quality content. Users trust search engines, to be part of results you need to use search optimization. It also improves user experience means, it is most likely to have repetitive users. SEO brings the organic traffic to the websites whereas, most websites use paid promotions to rank higher in results.


SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. Practice sustainable SEO, with your user in mind, and you will benefit in the long run. Thus, SEO is effective for websites and useful for users.