More often, using websites from mobile devices and phablets has become trendy. If your website does not support mobile experience, you are not able to be a part of search results on search engines like Google. Mobile-friendly websites need to have features like pinch to zoom and changes font sizes automatically. Mobile-friendly design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms regardless of screen size.

A mobile-friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There's a lot of zooming, pinching and scrolling going on, but the site displays and functions.

To get more traffic: Organic search results vary on desktops and mobiles. No one knows from where the user will fire query. The selling graph of mobile phones is increasingly high in recent years. So the chances of getting traffic from mobile devices are also high.

Improved user experience and Conversion Rates: When a customer or a potential customer accesses your site to find information or look for something you sell, you want the experience to be nothing short of great. Users are more likely to use websites that are supported across all platforms. The chances are coming back to the same site are increase with a mobile-friendly website. Great user experience means, increase in conversion rate.

Google's priority: The techno giant google has announced in 2015 that, they have made a huge change in search algorithms regarding mobile-friendliness. They will give high rank to such websites.

Increased Customer Loyalty: When you have the right responsive mobile-friendly website design, smoothest navigation, and high-quality content, customers realize your efforts for the best service. Ultimately it will impact positively on your brand loyalty. It will gain the customer's trust and build an image of the company in the user's mind.

Increased Visibility: Nowadays sharing plays a crucial role in digital marketing. With the help of a mobile-friendly website, you can reach a wider audience. Such websites make online sharing effective. Thus, everyone can access your website and can share your content across all platforms.

If you need to find is your website mobile friendly? Check it from this link.